Top 5 Consumer Finance Apps on iOS in Brazil: Q2 2022 Performance

In the second quarter of 2022, the top 5 consumer finance apps on iOS in Brazil demonstrated varying performance trends in downloads and active users. Here’s a breakdown of their performance:

Nubank: Conta, Cartão e mais saw substantial weekly download figures, starting with 128K downloads at the end of March and peaking at around 147K in early April. The app maintained a steady range of 88K to 126K downloads throughout the quarter. Weekly active users showed a consistent upward trend, increasing from approximately 6.7M at the end of March to about 7.1M by the end of June.

PicPay: Conta, Cartão e Pix experienced a notable fluctuation in weekly downloads, ranging between 45K and 71K. The peak download week was at the start of April with around 71K downloads. Active users for PicPay remained relatively stable, fluctuating between 1.9M and 2.2M throughout the quarter.

CAIXA maintained a consistent download rate, with weekly downloads hovering between 41K and 64K. The highest downloads were observed at the end of March with around 64K. Active users saw slight variations, starting at approximately 1.6M and ending the quarter at about 1.5M.

Banco Santander Brasil had a stable range of weekly downloads from 29K to 47K, peaking in the last week of June with around 45K downloads. The number of active users increased from approximately 1.4M at the end of March to 1.6M by the end of June.

Banco Itaú: Conta, Cartão e + showed a consistent download trend, with weekly figures ranging from 29K to 43K. The highest downloads were recorded at the end of May with around 43K. Active users for Banco Itaú saw a steady increase, starting at 1.5M at the end of March and reaching about 1.5M by the end of June.

These insights are derived from Sensor Tower's data. For more detailed analytics and trends, visit Sensor Tower.